Bad Breath Statistics
Between 35 and 45 percent of the people in the world have some level of halitosis or bad breath, however everyone suffers from bad breath at some point in their life and at sometime of the day.
Researchers estimate that over 80 million Americans suffer from chronic halitosis. At least 99% of everyone else has “dragon breath” in the morning.
Each year, Americans spend over $10 billion on oral hygiene products (i.e. mints, gums, mouthwashes, toothpastes, etc.) to combat chronic bad breath. These products only mask and cover up the problem. 9 out of 10 bad breath sufferers spend in excess of 72 hours and $400 a year just battling their condition, and see barely any results.
In a survey of 5,000 singles conducted by Match.com, 43% said fresh breath mattered the most before a date, 17% said stylish clothes, 15% said sexy fragrance, 14% said good skin, and 10% said great hair. Dating studies show that bad breath is among the 3 most unattractive traits in dating prospects.
70% of teens say bad breath is an instant turnoff; 85% believe it's the most important thing to avoid when meeting someone for the first time.
Bad breath sufferers are 60% more likely to suffer from stress than non-sufferers. 57% of bad breath sufferers report feelings of depression because of their problem.
71% of bad breath sufferers have at some time considered enduring painful and evasive surgery in an attempt to eliminate halitosis, only to find surgery is useful in less than 3% of cases.