Cant say I ever knew "Bad Breath treatment" existed other than the usual remedies we all typically use. Bad Breath Institute addressed bad breath like a disease and the results are simply amazing. I really liked the application of science behind the procedure, which was completely painless. Its been a week since treatment, and my morning breath is MUCH better. When I brush my teeth in the morning, the freshness from the toothpaste lasts much longer. The difference is night and day. I have set a monthly schedule for continued treatment. I was told the rate of which one should get re-treatment depends on the severity of the bad breath (case by base basis based on bacteria on your tongue I believe) which I find pretty interesting. I always felt a little insecure about my breath when going out on dates or conducting interviews for work, especially if I forgot my pack of gum. With this treatment its not a concern anymore, gum or not my breath is never something to worry about. I highly recommend.